‘Shrink ray’ hits consumers’ wallets

‘Short-sizing’ saves manufacturers money but gives you less for same price

By David Ushery and Alex Johnson
NBC News and MSNBC
7 July, 2008

With fuel and delivery costs rising, food manufacturers are faced with raising their prices or giving you less, and it seems that less is the growing trend.

To Dean Smith, the two containers of Breyers ice cream looked exactly the same at his supermarket in Evansville, Ind. Then he looked closely and figured out that the old package was 1¾ quarts, while the new package was just 1½ quarts.

“You can’t tell at all,” Smith said.

Article
http://www.msnbc.msn.com/id/25570106/

Video
http://www.msnbc.msn.com/id/21134540/vp/25279816#25279816
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