Young adults sour on booze

[phkrause]

Data: Gallup. Graphic: Rahul Mukherjee/Axios More than half of U.S. young adults see even moderate drinking — one or two drinks a day — as unhealthy, Axios' April Rubin writes from Gallup polling out today. Why it matters: Views on alcohol and drugs are shifting rapidly, especially among millennials and Gen Z. Americans overall now see booze as more harmful than marijuana. 🧮 By the numbers: A record-high 39% of Americans believe moderate drinking is detrimental to health, up 11 points since 2018. Among 18- to 34-year-olds, there was an 18-point jump — the biggest among any age group. Between the lines: Women were more likely than men to perceive moderate drinking as unhealthy. Nonreligious people (47%) were more likely than Christians (35%) to say it's harmful. 🫗 Zoom out: Consumer behavior is changing too, with more interest in mocktails and bars appealing to sober-curious patrons. The growth of nonalcoholic beverages — while still a small sector — is being driven by Gen Z and millennials.