Artificial Intelligence

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AI perception bubble

Illustration: Allie Carl/Axios

Simon Hernandez-Arthur — the new author of Axios Communicators, our weekly newsletter covering the biggest trends in the comms industry — writes: AI has become an everyday tool for communicators, but many of the audiences they're trying to reach remain deeply skeptical of how it's being used. Why it matters: Communicators risk getting stuck in a pro-AI bubble, where the ubiquity of the technology among colleagues and executives makes it easy to overlook the skepticism — and sometimes outright hostility — it generates. Half of U.S. consumers prefer to give their business to brands that don't use generative AI in consumer-facing messages, advertising and content, according to a Gartner survey from earlier this year. Younger consumers were particularly skeptical: 57% of Gen Z and millennials said generative AI has made content quality worse. Keep reading.