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Postum goes the way of the Buggy Whip-Where is Mrs Gray Now


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Posted

Source http://www.postchronicle.com/news/strange/article_212122427.shtml

Postum addicts among Mormons in Utah are looking for a new way to get a caffeine-free fix now that Kraft Foods has discontinued the cereal beverage.

Postum was invented in 1895 by C.W. Post, a Seventh Day Adventist and founder of the cereal company that bore his name.

Both Adventists and members of the Church of Jesus Christ of the Latter-day Saints eschew coffee and tea, along with liquor and cigarettes.

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Posted

I am not sure Post became an Adventist either. If Kraft Foods had marketed Postum at all I am sure it would have maintained itself profitable. International Foods is still making a profit off from Cafix and Pero. Kraft didn't even put a new label on Postum.

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  • 2 weeks later...
  • Moderators
Posted

But economically they probably discontinued Postum because it wasn't profitable. There are so many cereal-based non-caffeinated beverages now on the market, especially available in health food stores.

I don't know if C. W. Post was an Adventist. (Where would we go to research that?)

Jeannie<br /><br /><br />...Change is inevitable; growth is optional....

Posted

I don't know if C. W. Post was an Adventist. (Where would we go to research that?)

Try here: History of C W Post

Interesting story, and no, he does not appear to have been an Adventist.

Graeme

Graeme

____________________________________________________________________________________________________________

  • 3 months later...
Posted

For fun, check out the prices of Postum on eBay. $30 for an 8oz jar in some listings!! Stock up now before is hits the price of a barrel of oil.

  • Moderators
Posted

Has any one visited Mrs Gray's last resting place to listen for a whirring sound as she spins???

Posted

Has any one visited Mrs Gray's last resting place to listen for a whirring sound as she spins???

I have.....It sounded like she was grinding up some coffee beans.... reyes

Democracy is a device that ensures we shall be governed no better than we deserve.

 

George Bernard Shaw

 

  • Moderators
Posted

I'm sad to hear that postum will be taken off the market. As for it's history, according to my Bible classes at AUC and Andrews and what I've read, it was actually invented by Dr. Kellogg for the Battle Creek San. Post was an Athiest, and a failed business man who had a break down and became a patient at the san.

Post would walk around and look at Kelloggs inventions and improvements such as Postum and cornflakes and decided to steal his ideas and sell to the general public. He marked cornflakes as "C. W. Post Cornflakes" At first Kellogg did not care about his ideas being stolen, although his brother W. K. Kellogg did. Dr. Kellogg was focused on the san and his paients. He tended to treat his brother in an unkind way, such as making his brother run to take dictation while Dr. Kellogg would be riding his bike.

W. K. Kellogg left and started the Kellogg's cerial company. There was a big war over cornflakes. W. K. had printed on his boxes "The original and best" Post suied Kellogg over this statement. Kellogg countersued since his brother was the inventer and won and the court said that Post had to take the name "C. W. Post" off the box for a certan number of years, and could only have the company logo "Post". As Dr. Kellogg saw how much money was in the cerials he sued both Post and his brother. Since it was based on Ellen White's counsel the General conference was preparing to sue all three, both Kelloggs and Post, but Mrs. White put a stop to it saying let tithe and offerings support the church, not the cornflake. (Sadly in the years since, everytime something marketable is developed in the church, which we could benifit from, some fundamentalist pulls out this quote and the church has lost a fortune by going to a proof text and taking it out of context)

In the 1970's Post produced a mixed grain and I think some fruit and nuts cerial and called it "C. W. Post" it was because the court order to keep his name off the box ran out and in his will he requested his name to be put on the box when the time was up.

  • Moderators
Posted

Interesting history, Kevin.

I have been a regular Postum drinker and buyer for several decades. I regularly drink about three cups a year, and purchase a jar about once or twice a decade. At this rate I won't need a new jar until the second coming, and I don't think I'll be yearning for it then.

LD

Posted

I have been a regular Postum drinker and buyer for several decades. I regularly drink about three cups a year.

That, LynnDel, is a great statement, that I will Pirate for years. Thanks!!

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Posted

Originally Posted By: LynnDel

I have been a regular Postum drinker and buyer for several decades. I regularly drink about three cups a year.

That, LynnDel, is a great statement, that I will Pirate for years. Thanks!!

Arrgh! If ye be threaten' to be a pirate, at least, talk like a pirate when ye do pirate things!

[shameless plug for the pirates forum]

Democracy is a device that ensures we shall be governed no better than we deserve.

 

George Bernard Shaw

 

  • Moderators
Posted

Quote:
That, LynnDel, is a great statement, that I will Pirate for years. Thanks!!

:pizza:

A small pirate tax will be levied when instances are deemed to be above and beyond fair usage. Please apply it to my CA membership.

Muchas gracias!

LD

  • 13 years later...
Posted

I am in week two of my current run at breaking my caffeine addiction.  So far I am holding on.  I feel much better.  I had seem postum  in a local supermarket back before I chose to ditch caffeinated drinks.  I bought a jar of possum.  It cost close to $10.00.  I drank a cup the other day and enjoyed it.  I am drinking a 2nd cup right now.  I have heard Kraft ditched postum.  Someone else must have picked them up.

Posted
9 hours ago, D_Bishop said:

I am in week two of my current run at breaking my caffeine addiction.  So far I am holding on.  I feel much better.  I had seem postum  in a local supermarket back before I chose to ditch caffeinated drinks.  I bought a jar of possum.  It cost close to $10.00.  I drank a cup the other day and enjoyed it.  I am drinking a 2nd cup right now.  I have heard Kraft ditched postum.  Someone else must have picked them up.

I think there is a new adventist store that now carries Roma.

Posted
22 hours ago, D_Bishop said:

I am in week two of my current run at breaking my caffeine addiction.  ... I have heard Kraft ditched postum.  Someone else must have picked them up.

At one point, not sure if it is current, Postum was picked up by a Mormon group. As some may know, Mormon faithful also do not drink coffee.

13 hours ago, Rahab said:

I think there is a new adventist store that now carries Roma.

We can go thru a number of different coffee alternatives, but there is one that is completely natural and not a compound of ingredients as Postum and Roma are. You may wish to check out chicory root. You can get it off Amazon for not much more than many coffees. You can even get it in a "French roast chicory". Once I found chicory, Postum and Roma were out the window! I stick to the granula form of the root.

https://www.amazon.com/s?k=chicory+root

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