Neil D Posted February 1, 2009 Posted February 1, 2009 TAMPA, Fla.--NBC has announced that it has sold all of its available ad spots for the network's Super Bowl telecast Sunday. The network generated a record $206 million in advertising revenue for the game telecast and $261 million for the entire day, NBC announced. "These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate," Jeff Zucker, the president and CEO of NBC Universal, said in a written statement released by the network. "The Super Bowl has become one of our country's biggest holidays, a uniquely American day, and advertisers recognized the value in being a part of it, as their commercials are nearly as big a part of the day as the football itself. This is an extraordinary story for NBC against the backdrop of this economy." NBC sold 69 ad spots for the game telecast, according to a network spokesman. Dick Ebersol, the chairman of NBC Universal Sports & Olympics, had said at a news briefing earlier in the week that four ad spots remained unsold at that point. Ebersol said then that he hoped the remaining ad spots would be sold but he vowed that NBC would not offer potential advertisers a last-minute discount on the record $3 million that the network was receiving for a 30-second ad spot during the game telecast. Ebersol said in a written statement released today: "The plan to aggressively sell the majority of our advertising early in the process at the record unit price of $3 million showed tremendous foresight. To finish selling out the Super Bowl in these last two weeks, in this economy and at record levels, is a testament to the dogged determination of Seth Winter," the senior vice president of sales and marketing for NBC Sports. According to NBC, 32 different advertisers bought ad spots for the telecast, expected to be watched by approximately 100 million viewers nationwide. Quote Democracy is a device that ensures we shall be governed no better than we deserve. George Bernard Shaw
fccool Posted February 1, 2009 Posted February 1, 2009 I'd like to see if this will be the case next year. We've had a dramatic drop in commercial ads production this winter. For many of the businesses advertising budget is one of the first things to get cut. Quote
GreatLakesGramma Posted February 1, 2009 Posted February 1, 2009 Football, I hate it... Me too. Quote Catherine God is the strength of my heart and my portion forever. Psalm 73:26. "To be a Christian means to forgive the inexcusable, because God has forgiven the inexcusable in you." -- C. S. Lewis
Members phkrause Posted February 1, 2009 Members Posted February 1, 2009 They will manage to come up with the money, they always do. Or the ads will cost less if need be. And just for the record, I do like football, watching as I do now or playing as I did a few years back. pk Quote phkrause When the righteous are in authority, the people rejoice; But when a wicked man rules, the people groan. Proverbs 29;2
Neil D Posted February 1, 2009 Author Posted February 1, 2009 They will manage to come up with the money, they always do. Or the ads will cost less if need be. And just for the record, I do like football, watching as I do now or playing as I did a few years back. pk For years, I had a secret desire to follow football, but never did...always felt out of touch with the regular world...Church was THE important thing.....Well guys, I am sorry to say, I haven't been able to follow it as well this past year, not having a TV and all, but IF if get a TV, I will follow it...My son, follows it and is pretty fair at predicting who is gonna do what....Not always accurate, but pretty good.. Quote Democracy is a device that ensures we shall be governed no better than we deserve. George Bernard Shaw
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