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Dan Jackson: the Media Imperative


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"Make no mistake--our task during these two days is not to tweak the Adventist media machine. Rather it is to take a thoroughly honest, widely informed, and Spirit-let view of what we must do to position our church to be used by God in the most powerful way possible through media. If we want to be relevant in our communication of the gospel, we have no alternative as we move through the shifting cultural sands of today's electronic and social media revolution."

Dan Jackson is the President of the North American Division of the Seventh-day Adventist Church. As such, he serves on more than 100 hospital, school, and organizational boards operated by the church, and lends leadership to mission, evangelism, educational, and humanitarian strategies.

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