World Church: 'Tell the World' Guiding Principle of Church, Leaders Agree

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"We talk of telling the world [about the gospel], but sometimes we can't even summon the enthusiasm to tell the person sitting next to us on the plane," said Gary Krause, Adventist Mission director for the Seventh-day Adventist world church, illustrating what he sees as a need for Adventists to embrace the church's Tell the World initiative as "a personal philosophy of witnessing," not just an evangelism framework.

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