SDA Chruch Sells Cereal in China

[Gregory Matthews]

With thanks to Adventist Today:

Sales of Weet-Bix breakfast cereal which is manufactured by a company owned by the Adventist denomination spiked in China in recent months after it appeared in the popular television drama Ode to Joy. Sanitarium Health and Wellness, one of the largest food companies in Australia, has been selling its products in China since 2008, but the demand has become much larger. The company is using this as an opportunity to re-brand the cereal under the name Nutri-Brex which has been successfully launched in the United Kingdom. The cereal is exactly the same. The name change is necessary due to trademark restrictions.