Planey Posted March 23, 2006 Posted March 23, 2006 Quote: UK restricts 'bloody hell' tourism ads Australia's new multi-million dollar tourism advertising campaign has fallen foul of censors in the United Kingdom. The British television advertising regulator has banned the "Where the bloody hell are you" tag line from being broadcast on TV. The full version of the ad will be allowed to be shown in British cinemas, and in print and online campaigns. Federal Tourism Minister Fran Bailey says the regulators are being precious. "This is the country that gave us you know, Benny Hill, the Two Ronnies and Ali G, and suddenly our cheeky advertising campaign seems to have got under their skin," she said. Ms Bailey says the decision is out of touch with public opinion and she will raise her concerns with her British counterpart. "Most Brits of course appreciate the cheekiness and the Australian sense of humour and don't have a problem at all," she said. "I just think that maybe the very drab and dreary weather got to the regulator and they've just lost their sense of humour." Quote: Bloody hell, now it's our beer First it was "bloody", then it was "hell" and now it's "beer" that's tripping up an Australian tourism advertising campaign. The recently launched and now controversial advertisement that concludes with the tagline "where the bloody hell are you?" has now run foul of the Canadian regulator. But it's not the tagline that's the trouble this time as much as the opener: "I've bought you a beer." Tourism Minister Fran Bailey said she had been told by Canadian authorities they could not accept that line. "We now have the Canadian authorities not wanting us to use the opening segment of 'I've bought you a beer,' " Ms Bailey said this afternoon. "The Canadian regulator says that this implies consumption of unbranded alcohol. "I have to say that I find this quite astonishing." Ms Bailey clarified that it was not beer consumption itself that was causing the problem for the Canadians but the fact the beer was unbranded.Canadians but the fact the beer was unbranded. "That's some sort of quirky Canadian regulation," she said. Ms Bailey said the regulator was not troubled by the ad's closing tagline which they found "warm and friendly and inviting". Quote: Family group protest over bloody ad By Peter Mitchell in Los Angeles March 23, 2006 A KEY conservative American lobby group is set to unleash a campaign of protest against Australian tourism's "where the bloody hell are you?" TV advertisement. The controversial commercial made its US debut tonight in front of 20 million American TV viewers and one influential group was not amused. The American Family Association (AFA), which has more than two million members and leads campaigns against abortion and gay rights, was upset with the bikini-clad model Lara Bingle's use of "bloody" and "hell" in the ad's tagline. AFA members are expected to bombard Tourism Australia with thousands of emails and phone calls in coming weeks to vent their feelings. Members are also expected to boycott Australia as a holiday destination. "I just feel pretty sure the typical American family who is watching TV with their children and they're exposed to this ad are going to be upset," AFA director of special projects, Randy Sharp, told AAP. "I don't want my children to hear that phrase. "It's a shocking phrase because we're not familiar with it. "I guess they use it all the time in Australia, but it's a foreign language here so I think it'll have a negative impact rather than positive." Have you seen these advertisements? Were you subjected to shock and horror? Will these ads have the opposite effect than what was intended? Graeme Quote Graeme____________________________________________________________________________________________________________
Moderators Bravus Posted March 23, 2006 Moderators Posted March 23, 2006 Heh, with the title I thought this thread was for a brag about our Commonwealth Games drubbing of the other countries... so I'm just gonna go ahead and do that! Gold, silver and bronze medals respectively: Australia 65 55 51 England 24 32 25 India 19 12 9 Canada 16 24 23 South Africa 11 8 11 Scotland 10 7 10 Jamaica 7 3 6 New Zealand 4 7 13 Malaysia 3 4 7 Kenya 3 3 5 Wales 3 2 10 Nigeria 2 4 5 Ghana 2 0 1 Singapore 1 2 3 As to the ad, I'm not a big fan of the phrase, as much on the grounds of taste (the two cusswords together are overkill) as of any moral outrage. 'Shrimp on the barbie' worked well, and in fact is still remembered. Quote Truth is important
Moderators Bravus Posted March 23, 2006 Moderators Posted March 23, 2006 []http://www.londonstimes.us/toons/cartoons/Bennett_shrimponbarbie.jpg[/] Quote Truth is important
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.