Lyndell and Weet-bix

[Neil D]

Lyndell, did you see this????

Australia: Adventist-owned Weet-Bix is Australia's Favorite Trademark

September 28, 2006 Phillip, Australia's Capital Territory, Australia .... [ANN Staff]

Kevin Jackson, Sanitarium Health Foods chief executive, speaks after learning that Weet-Bix has been voted Australia's Favorite Trademark, on the centennial of trademark registration in Australia. [Photo courtesy Sanitarium Health Foods]

An iconic cereal born from the Seventh-day Adventist church's health message is Australia's favorite trademark for the 100 years that nation has been registering brand names.

Weet-Bix, produced by church-owned Sanitarium Health Food Company in Berkeley Vale, New South Wales, was voted the country's most cherished brand in a survey conducted by IP Australia, the federal agency that registers trademarks. The brand beat out nine others, including the Australian Broadcasting Corp. (ABC) television network; Arnotts biscuits; retailer David Jones; wine makers Penfolds; Qantas, the national airline; clothier RM Williams; Vegemite food spread; the Wallabies rugby team and the Woolmark brand of woolens.

Weet-bix is the Ozzie favorite

[Nan]

I am glad it won...not through my direct support of the product I must confess, though some of the variations are more palatable. Sometimes the staple food of our childhood does not remain that in adulthood!!