Members phkrause Posted May 20, 2025 Members Posted May 20, 2025 ? Axios briefing: Streaming's new pitch Data: FX Research. Chart: Axios Visuals Streaming services are shifting to promoting the quality of their programming instead of the sheer quantity of it, Axios' Kerry Flynn and Sara Fischer report in an exclusive Axios Media Trends Executive Briefing. "No consumer today is saying they want more content, but most consumers are saying they want better content," JB Perrette, CEO and president of global streaming and games for Warner Bros. Discovery, said last week at the industry's "upfront" presentations. ? Between the lines: The industry is under pressure to control costs and show that fewer, higher-impact titles can deliver. The other side: Netflix's pitch to potential customers has always relied heavily on the breadth of its offerings, and that isn't changing. 2025 is expected to be a big year with "Squid Game," "Wednesday" and "Stranger Things" returning, said Amy Reinhard, Netflix's president of advertising. Quote phkrause When the righteous are in authority, the people rejoice; But when a wicked man rules, the people groan. Proverbs 29;2
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