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Ugly holiday outlook


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? 1 for the road
 
Illustration of a downward trending stock chart as a holiday gift
 

Illustration: Sarah Grillo/Axios

 

Americans plan to spend 5% less this holiday season compared to last year — the first pullback since 2020, Axios' Kelly Tyko writes from PwC's 2025 Holiday Outlook out this morning.

  • Why it matters: Rising costs and tariff fears are hitting gift budgets, shifting dollars toward food and essentials.

It's one of the first sizable surveys to flash a significant warning sign for the retail sector this coming season.

The big picture: The holidays will still happen — but with tighter wallets and more deliberate choices.

  • Retailers' pre-tariff inventory is nearly depleted. So what hits shelves next will have already been subject to tariffs that companies are starting to pass on to consumers.

Keep reading.

phkrause

When the righteous are in authority, the people rejoice; But when a wicked man rules, the people groan. Proverbs 29;2

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