5 Things You Probably Didn't Know About Cheerios
On May 2, 1941, General Mills began shipping Cheerioats, their new dry cereal, to different test markets. The breakfast cereal was later renamed Cheerios. Here are 5 surprising things you didn’t know about Cheerios...
The Popular Cereal Might Have Been Considered an Unapproved Drug
General Mills asserted that Cheerios could cause your cholesterol level to go down by 4 percent if you ate it for six weeks. The company was contacted by the U.S. Food and Drug Administration in 2009, demanding that they remove the claim or apply for an application for a new drug. General Mills responded by saying the FDA had previously approved their claims of the benefits to health of soluble fiber, and the FDA backed off.
Scientists Named an Effect in Fluid Mechanics After Cheerios
A Harvard University mathematician and graduate student attending Cambridge University used the name Cheerio Effect to demonstrate three physics concepts: surface tension, the meniscus effect and buoyancy. If one Cheerio is placed in a bowl with milk, its weight makes the cereal dip a little, which forms a dent in the milk, while an additional Cheerio will do the same thing. However, if the two pieces of cereal come close to each other, they will touch as though they are attracted to each other.
Only Plain Cheerios Were Marketed for Many Years
General Mills only produced plain Cheerios for about 30 years, but began selling Cinnamon Nut Cheerios in 1976 and Honey Nut Cheerios a few years later. The Honey Nut Cheerios were a big hit and Buzz the Bee became recognized as its mascot. Honey Nut Cheerios has outsold the original flavor since 2009, becoming the number one selling cereal.
Mascots for Cheerios First Appears Around the 1940s
Cheeri O’Leary was the name of the little girl who first appeared in the 1940s as the mascot in ads for Cheerios. During the 1950s and 1980s, television commercials featured the Cheerios Kid and a sidekick named Sue, where the Kid ate Cheerios and then went on to solve problems — similar to Popeye eating his spinach. Those two characters were revived in 2012 to explain to viewers how Cheerios could help lower cholesterol.
Rocky and Bullwinkle Appeared on the Box in the 1960s
Cartoon programs were used by General Mills to promote their cereals about 1959. It must have been successful because the company began making commercials using Rocky and Bullwinkle in the 1960s. On the cereal boxes appeared Hoppity Hooper, who was featured in activities for children to do on the backs of the boxes.